Amazon Assistant is an extension for your desktop browser. It helps you make better decisions wherever you shop online by giving you access to Deal of the Day, Product Comparison, Universal Wish List, and Shortcuts.
Below is the Product Comparison Stripe. While you're shopping on other sites, the stripe will drop down and notify you if the product is available on Amazon. We did a lot of AB testing with stripe colors, prime logo, product description, star ratings, and buttons.